Even though we're all online these days, catalog fundraisers still bring in the biggest sales and profits! Use the online fundraising option to reach out-of-town family and friends. Catalogs are great for anyone local. We strongly suggest that you do not promote online sales over your catalog sales to your local participants as your profits may suffer.
Make a Timeline
Send emails throughout your online fundraiser - time them to every couple weeks to keep parents updated with information. Don't be afraid to get on the phone! Get volunteers to help you with a call list and use our scripts to guide you through follow-up phone calls!
Unlike catalog fundraisers, online fundraisers have to get people to get on the web to see the products and start shopping. You have to promote the HOW/WHERE/WHY of your online fundraiser so people know why you're fundraising and where to go to support you.
When it comes to promoting your fundraiser, mix up your strategy! Hand out fliers in popular areas of your community or school, post on your organization's website, add a blog to Patch.com - just get the word out that you're running a fundraiser and all people have to do is shop online to support it!